Thirty-5 Capital Announces New Partnership with ProXR

Thirty-5 Capital, a Chicago-based private equity firm, is proud to announce a new partnership with ProXR LLC, a St. Louis-based sports technology incubator that develops, markets, and licenses innovative ergonomic grip designs. With products targeting baseball, hockey, golf, and more, ProXR has a potential market size of over 60 million athletes in North America.

I'm excited to lead the growth of ProXR's brand. The products they've developed are precisely what athletes around the world are searching for, innovations that improve performance and increase power. ProXR has 15 years of proven product innovation, so this is an exciting opportunity to use our strategic leadership to elevate this enterprise to the next level.

Ron Saslow, Founder and President, Thirty-5 Capital

For ProXR, this relationship with Thirty-5 Capital represents the inflection point we've been building toward. Ron brings international business leadership and focused corporate vision to this venture. ProXR will do for hands what Nike did for feet.

Grady Phelan, Founder and President, ProXR

A three-way partnership will lead ProXR with the addition of Dr. Robert Morley, a long-time ProXR investor and board member. Dr. Morley, a retired professor of Electrical and Systems Engineering at Washington University in St. Louis, is a prolific innovator in his own right as co-inventor of the digital hearing aid and inventor of the Square card reader. Mr. Saslow will become Chief Commercial Officer, focusing on marketing and expansion into global markets, while Mr. Phelan will become Chief Innovation Officer, focusing on product innovation and development.