Thirty-5 Capital Adds SQAIRZ Footwear to Sports Investment Portfolio

Thirty-5 Capital, LLC, a family office and private equity firm focused on sports technology and innovation companies, today announced a strategic investment in SQAIRZ, known for its innovations in sports footwear. The investment will help underwrite the planned November launch of a new line of pickleball shoes that will expand Thirty-5 Capital's pickleball portfolio while extending SQAIRZ's reach to a new sports market.

Available for both men and women, the new pickleball shoes use the patented toe box design SQAIRZ developed to enhance athletic performance. The design allows the toes to sit naturally and spread, providing better stability and enhanced ground connection. A pivot point on the outsole allows for optimal rotational movement, and a hybrid directionalized outsole pattern ensures superior traction for both front-to-back and lateral movements. A slightly wider base under the forefoot, lateral out-rigger nodules, and a heel-to-arch stabilizer significantly reduce rollover injury.

Thirty-5 Capital has worked closely with SQAIRZ for over a year to test a shoe that applies these innovations to the movements of pickleball play. The new shoes will be co-branded with SQAIRZ and ProXR, one of the three pickleball paddle brands Thirty-5 Capital combined under its United Pickleball Paddles (UPP) umbrella earlier this year.

Thirty-5 Capital also is the majority owner of the Chicago Slice, a Major League Pickleball franchise, and is building a portfolio of quality pickleball brands under its United Pickleball Properties, LLC investment sleeve to support and advance the explosive growth of the sport. SQAIRZ is the firm's first sports footwear investment.

We selected SQAIRZ for our entry into the footwear market because their patented technology is literally changing the game in the areas of the sports market in which they participate. Our pickleball investments are laser-focused on bringing the best equipment and apparel to players of all levels, and adding SQAIRZ to our family of brands is 'squarely' aligned with that mission.

Ron Saslow, Founder & Managing Partner, Thirty-5 Capital

Thirty-5 Capital's financial support is also expected to facilitate SQAIRZ's expansion to the baseball arena.

Thirty-5 Capital's strategic investment and expertise will help us expand our footprint in the sports footwear market and bring our revolutionary designs to a wider audience. Our goal has always been to enhance athletic performance and prevent injuries, and this partnership will accelerate our ability to achieve that across multiple sports domains.

Robert Winskowicz, CEO, SQAIRZ