Thirty-5 Capital Unites Several Leading Pickleball Brands

Thirty-5 Capital, LLC, a family office and private equity firm focused on sports technology and innovation companies, today announced the creation of United Pickleball Paddles (UPP), a subsidiary of its global pickleball investment sleeve, United Pickleball Properties, LLC. The initial three paddle brands coming together under UPP are Paddletek, ProXR Pickleball, and Boundless Pickleball.

United Pickleball Properties' mission is to advance the sport of pickleball, which includes our goal of developing the best paddles, apparel, and equipment for all players throughout the world, regardless of skill and experience level. Combining multiple respected brands under one entity will allow us to provide unparalleled choices for our customers, while creating great efficiencies for our manufacturing and distribution partners.

Ron Saslow, Founder & Managing Partner, Thirty-5 Capital

Based in Niles, Michigan, Paddletek has pioneered state-of-the-art design and engineering techniques to craft advanced paddles. By focusing on fine-tuning its product line for all styles of play and levels of athleticism, Paddletek continues to foster a healthier, more active lifestyle for larger audiences around the world.

Becoming part of United Pickleball Paddles significantly augments our efforts to expand globally. Their experience in manufacturing and logistics, and their support for our growth and innovation, will ensure we remain at the forefront of the pickleball industry. My wife Nanette and I are thrilled to be part of this dynamic team.

Curtis Smith, CEO, Paddletek

I'm so excited that Paddletek is joining forces with UPP. Paddletek has been making excellent paddles for me and my family for years, and I am eager to see them add the firepower to build on this tradition.

Anna Leigh Waters, PPA World No. 1

ProXR Pickleball will continue to design and develop highly technical paddles using cutting-edge technology and materials for professional and advanced players.

I love working with the R&D team at ProXR Pickleball as they are relentless in their pursuit of advancement. It is no coincidence that more top professionals are using their paddles in competition.

Zane Navratil, 3x Major League Pickleball Champion

Boundless Pickleball adds fun, customizable, and NCAA-licensed products to the UPP family.

Students, alumni, parents, and professors love showing school pride on the courts and appreciate the high quality at reasonable prices. When I go to the courts on campus, the Longhorn paddles are everywhere.

Jack Munro, pro player and University of Texas Club Pickleball founder

This venture will accelerate the success of all three of these unique and important brands. We are also committed to adding other strategically significant brands to the family. Stay tuned.

Ron Saslow, Founder & Managing Partner, Thirty-5 Capital